Services
mediaEKG® allows you to quickly evaluate radio and television shows using our proprietary internet technology and your listener database. In the past, we have all seen focus groups and auditorium tests where listeners turn electronic “dials” to tell us whether they like a radio or TV show and the results are displayed graphically, resembling an “EKG” graph. Because of the cost of renting meeting rooms and equipment and recruiting participants, those tests are generally too expensive to do on a regular basis.
mediaEKG® has created patent pending technology to do these evaluations on the internet using your station database. Listeners evaluate your show at their convenience on their computers. Results are quickly tabulated and presented to you in a graphical form along with mediaEKG’s interpretation, insights, and recommendations. Now you can afford to evaluate your show on a regular basis.
The idea is to provide you with objective, actionable feedback from your listeners. Help you quickly see what is working on the show and what isn’t connecting with your audience.
We’ve studied morning shows and talk shows in many of the largest markets around the country – both established shows hoping to improve what they do and brand new shows looking to get off on the right foot.
Better understand what is working on your show. See What's Working. With mediaEKG®:
- Study key features and benchmarks of your show so you’ll know for sure which ones are working and which ones aren’t.
- Discover what separates an okay bit from one that really lights up your audience.
- Find out when a bit is too long.
- How do consumers perceive the act? What attributes of your act really attract the consumer?
- Find out what kinds of interaction listeners like and don’t like.
- Find out which personalities and characters resonate with your audience.
- Find out which kinds of guests and or callers listeners like and don’t like.
- Find out how important weather, traffic and news really are to your listeners relative to other features, even music.
- Study your show over time so you can see steady improvements.
- Study new shows before you put them on the air to get a handle on how well they connect with your audience.